
A decade designing
and building products
from zero —
twice as a founder.
A decade designing
and building products from zero — twice as a founder,
seven times as the person who shipped them.
A decade designing
and building products
from zero —
twice as a founder.
Today I lead design where strategy, systems, and applied AI meet — turning ambiguous problems into shippable products.
Selected cases
Dive into the products I've built, shaped, and improved — across founder roles, lead positions, and prospective explorations. Each one was an attempt to ship value to both the business and the end user.








Selected cases
Dive into the products I've built, shaped, and improved — across founder roles, lead positions, and prospective explorations. Each one was an attempt to ship value to both the business and the end user.








Selected cases
Dive into the products I've built, shaped, and improved — across founder roles, lead positions, and prospective explorations. Each one was an attempt to ship value to both the business and the end user.








Skillset
How I can fit your needs.
Each keyword related to Product Design can mean different things depending on background and mindset. Here's my take on each.
Product Design
Translating business intent into product decisions: what to build, in what order, with what trade-offs. The interface comes last — once the system underneath actually makes sense.
Customer Experience
Mapping the full path: ad, landing page, app, support, renewal, churn. Each touchpoint is a chance to build trust or to lose it — and the design only works if it works across all of them.
Management
Building and leading design talent, and partnering with PMs, engineers, and business stakeholders so design decisions hold across the org. The deliverable isn't the deck — it's a team that ships without me in the room.
Design system
Building the rails the team ships on. Tokens, components, patterns, and the docs that make them legible — treated as a product with its own users (the team) and its own metrics (adoption, time-to-ship, coherence).
Growth design
Designing for measurable outcomes, not just better experiences. Every screen ships with a target — conversion, activation, retention — and every release is a hypothesis you can either prove or kill.
Craft & execution
Keeping the standard high while moving twice the speed I used to. Velocity isn't shortcut-taking; it's knowing exactly which 20% of the work makes the difference, and protecting the time to do it well.
Skillset
How I can fit your needs.
Each keyword related to Product Design can mean different things depending on background and mindset. Here's my take on each.
Product Design
Translating business intent into product decisions: what to build, in what order, with what trade-offs. The interface comes last — once the system underneath actually makes sense.
Customer Experience
Mapping the full path: ad, landing page, app, support, renewal, churn. Each touchpoint is a chance to build trust or to lose it — and the design only works if it works across all of them.
Management
Building and leading design talent, and partnering with PMs, engineers, and business stakeholders so design decisions hold across the org. The deliverable isn't the deck — it's a team that ships without me in the room.
Design system
Building the rails the team ships on. Tokens, components, patterns, and the docs that make them legible — treated as a product with its own users (the team) and its own metrics (adoption, time-to-ship, coherence).
Growth design
Designing for measurable outcomes, not just better experiences. Every screen ships with a target — conversion, activation, retention — and every release is a hypothesis you can either prove or kill.
Craft & execution
Keeping the standard high while moving twice the speed I used to. Velocity isn't shortcut-taking; it's knowing exactly which 20% of the work makes the difference, and protecting the time to do it well.
Skillset
How I can fit your needs.
Each keyword related to Product Design can mean different things depending on background and mindset. Here's my take on each.
Product Design
Translating business intent into product decisions: what to build, in what order, with what trade-offs. The interface comes last — once the system underneath actually makes sense.
Customer Experience
Mapping the full path: ad, landing page, app, support, renewal, churn. Each touchpoint is a chance to build trust or to lose it — and the design only works if it works across all of them.
Management
Building and leading design talent, and partnering with PMs, engineers, and business stakeholders so design decisions hold across the org. The deliverable isn't the deck — it's a team that ships without me in the room.
Design system
Building the rails the team ships on. Tokens, components, patterns, and the docs that make them legible — treated as a product with its own users (the team) and its own metrics (adoption, time-to-ship, coherence).
Growth design
Designing for measurable outcomes, not just better experiences. Every screen ships with a target — conversion, activation, retention — and every release is a hypothesis you can either prove or kill.
Craft & execution
Keeping the standard high while moving twice the speed I used to. Velocity isn't shortcut-taking; it's knowing exactly which 20% of the work makes the difference, and protecting the time to do it well.
Selected feedback
From the people I've worked with.
"Beyond his strong design expertise and the conversion lift we got from redefining our product standards, what I valued most was his product vision and unconventional storytelling. He grasps both the business and technical stakes, adapts to constraints, and uses his experience to bridge the two worlds — pulling insights from each and rallying the teams."
"Morgan is a talented designer with a remarkable ability to quickly grasp business stakes. I particularly valued his deep understanding of the business context, which allows him to make informed decisions aligned with strategic objectives. In execution, he's remarkably effective: reliable, fast, and able to turn complex needs into concrete, operational solutions. His pragmatism and his ability to stay focused on what truly creates value are invaluable on a daily basis. He inspires confidence through his assertiveness and command of the subject matter, while knowing how to challenge decisions with relevance and a collaborative mindset. But what truly sets Morgan apart is his relational quality. Empathetic and a great listener, he builds trust-based relationships both internally and with external partners, and naturally fosters healthy, fluid collaboration around him."
Selected feedback
From the people I've worked with.
"Beyond his strong design expertise and the conversion lift we got from redefining our product standards, what I valued most was his product vision and unconventional storytelling. He grasps both the business and technical stakes, adapts to constraints, and uses his experience to bridge the two worlds — pulling insights from each and rallying the teams."
"Morgan is a talented designer with a remarkable ability to quickly grasp business stakes. I particularly valued his deep understanding of the business context, which allows him to make informed decisions aligned with strategic objectives. In execution, he's remarkably effective: reliable, fast, and able to turn complex needs into concrete, operational solutions. His pragmatism and his ability to stay focused on what truly creates value are invaluable on a daily basis. He inspires confidence through his assertiveness and command of the subject matter, while knowing how to challenge decisions with relevance and a collaborative mindset. But what truly sets Morgan apart is his relational quality. Empathetic and a great listener, he builds trust-based relationships both internally and with external partners, and naturally fosters healthy, fluid collaboration around him."
Selected feedback
From the people I've worked with.
"Beyond his strong design expertise and the conversion lift we got from redefining our product standards, what I valued most was his product vision and unconventional storytelling. He grasps both the business and technical stakes, adapts to constraints, and uses his experience to bridge the two worlds — pulling insights from each and rallying the teams."
"Morgan is a talented designer with a remarkable ability to quickly grasp business stakes. I particularly valued his deep understanding of the business context, which allows him to make informed decisions aligned with strategic objectives. In execution, he's remarkably effective: reliable, fast, and able to turn complex needs into concrete, operational solutions. His pragmatism and his ability to stay focused on what truly creates value are invaluable on a daily basis. He inspires confidence through his assertiveness and command of the subject matter, while knowing how to challenge decisions with relevance and a collaborative mindset. But what truly sets Morgan apart is his relational quality. Empathetic and a great listener, he builds trust-based relationships both internally and with external partners, and naturally fosters healthy, fluid collaboration around him."
FAQs
FAQs
Answers to common questions to help you understand the process and how we can work together
What language do you work in?
Are you hands-on or strategic?
What is your remote / hybrid policy?
Have you managed teams?
What's your leadership style?
How do you work with existing teams?
How do you approach design systems?
What language do you work in?
Are you hands-on or strategic?
What is your remote / hybrid policy?
Have you managed teams?
What's your leadership style?
How do you work with existing teams?
Your take on Design Systems?








