Most design starts with a screen. Mine starts with the business question — and ends with a team that can ship without me in the room.

Across two startups and seven products, I've learned that great design is rarely a craft problem. It's an architecture problem, a coordination problem, and — eventually — a leadership one.

The business question first.

Before a single screen, I frame what's actually worth building. Stakes, constraints, success metrics — the brief beneath the brief.

Systems, not just screens.

Flows, states, and edge cases mapped before pixels. The shape of the system determines what's possible later.

Live beats perfect.

I work alongside engineers in the build phase, defending the right details and dropping the wrong ones. Outcomes get measured.

A team that ships without me.

Hiring, rituals, design ops, mentoring. A team that operates without me in the room is the real deliverable.